Loved by 10,000+ women
ONE FORMULA, EVERY TONE
Cover visible grays & thinning patches in 10 seconds
See The Difference In Seconds
Stay Confident All Day Long
Trusted by 13,200+ women worldwide
Noticed that their grays were completely covered instantly
Said it stretched their time between salon visits
Said they replaced their root touch-up spray with this one
*Based on feedback from over 6,000 customers.
Frequently asked questions
Will it look natural up close?
Yes. The pigment blends with your existing hair, not on top of it. No painted finish, no powder dust, no visible patches. Most people can't tell you're wearing it even from a few inches away.
Does it wash out with regular shampoo?
Yes. One normal wash removes it completely. No special cleanser, no scrubbing, no residue.
Will it transfer to my pillow, clothes, or skin?
No. Once it sets (about 10 seconds after applying), it stays on your hair until you shampoo it out. Won't rub off on scarves, hands, or pillowcases.
Will it sweat off at the gym?
No. It's waterproof and sweat-proof through workouts, hot yoga, rain, and a 12-hour day. Only shampoo removes it.
What if my hair color is between two shades?
Pick the shade closest to your roots, not your full hair color. If you're truly between two, go with the lighter one. All 7 shades blend with hair within about one shade of the label.
How long does shipping take, and where do you ship?
We ship worldwide within 24 hours of your order. US delivery takes 5 to 10 business days, international 7 to 14. Every order includes tracking from dispatch to delivery.